B . H . Embroidery

What better way to engage customers with your brand than through an experiential in-store activity and or value-adding event?

Our team have curated many pop-up stores, personalised product and brand interactions, and trade shows for fashion brands of all shapes and sizes. These include Country Road, Lacoste, New Era and UGG, to name just a few.

A typical in-store or pop-up event will have our professional staff come to you with high-tech embroidering equipment in tow. Quick and easy to set-up, we’ll get to work customising store purchases with tailored embroidery designs limited only by your imagination.

Without a doubt, your customers will be raving about their experience for days on end!

B . H . Embroidery was invited by Lacoste to help celebrate the 80th anniversary of the invention of the polo shirt at the 2013 Australian Open. Our brief was to offer customers a complimentary limited edition 80th Anniversary logo embroidered on their classic-fit (L1212) iconic polos.

We took it a step further by recommending additional customisation in offering customers their choice of 40 country flags to represent the top 100 tennis players. Huge success followed. The idea generated a massive increase in sales of the L1212 polos compared to the previous year.

As of 2017, B . H . Embroidery became the official personalisation monogrammers for Country Road. It has been an incredible whirlwind experience for us and ultimately a huge success.

The continuing Country Road partnership has led to a recent expansion into larger premises with more staff to service demand.

The David Jones 180th anniversary celebrations during May 2018 saw B . H . Embroidery help promote newly stocked sleepwear brand, Jasmine & Will.

To offset the huge amount of inner-store competition from other sleepwear brands, we got to work offering free embroidering of customer’s initials with every Jasmine & Will purchase.